Your home represents one of the largest investments you’ll make in your lifetime. Shouldn’t you do everything you can to protect it? PLATINUM COOLWALL® systems are specially formulated to do just that–and more! Better than paints and stains, much less expensive than vinyl and fiber-cement siding, and more advanced than any other coating system on the market today, PLATINUM COOLWALL® systems provide your home with maximum protection against the elements, as well as freedom from regular maintenance. PLATINUM COOLWALL® is also the only true “GREEN” coating system. Textured Coatings of America, Inc., is a member of the U.S. Green Building Council.

The PLATINUM COOLWALL® finish has been specifically formulated to reflect the sun’s heat, lowering surface temperatures by up to 40 degrees when compared to traditional paints in many colors. This revolutionary heat-reflective finish produces a longer service life and the best weathering and durability in the industry. A study conducted by the U. S. Department of Energy’s Oak Ridge National Laboratory showed that PLATINUM COOLWALL® coatings can reduce a home’s cooling costs by as much as 21.9%*! No wonder it was recently chosen as the exclusive exterior coating for all four of the Zero Energy Building Research Alliance (ZEBRAlliance) test homes.

A high performance exterior coating system that is specially formulated for life-long beauty, protection and no maintenance. Because PLATINUM COOLWALL® helps reflect solar radiation that can fade colors, even helps dark colors stay cool and resist fading.

Having PLATINUM COOLWALL® applied to your home can help you save tens of thousands of dollars in painting costs over the life of your home. In fact, depending upon where you live in the country, you could save over $80,000. So over time, PLATINUM COOLWALL® may not only pay for itself, it may actually pay you!